{"id":5591,"date":"2019-08-12T05:30:11","date_gmt":"2019-08-12T05:30:11","guid":{"rendered":"https:\/\/artifact.heythemers.com\/?post_type=portfolio&#038;p=5591"},"modified":"2024-09-11T05:37:28","modified_gmt":"2024-09-11T05:37:28","slug":"urbane-zukunft","status":"publish","type":"portfolio","link":"https:\/\/www.studiomonaco.de\/wordpress3\/portfolio\/urbane-zukunft\/","title":{"rendered":"Metrospektiven"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item three-twelfths portable--two-twelfths lap--hide palm--hide top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item two-twelfths portable--two-twelfths lap--three-twelfths palm--five-twelfths top-no-padding bottom-small-padding \">\n<p><small class=\"weight_light type_second weight_bold\">CLIENT<\/small><br>\n<span class=\"weight_light\">T&Uuml;V S&Uuml;D<\/span><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--two-twelfths lap--three-twelfths palm--five-twelfths top-no-padding bottom-small-padding \">\n<p><small class=\"weight_light type_second weight_bold\">ROLE<\/small><br>\n<span class=\"weight_light\">Concept \/ Editorial<\/span><\/p>\n<\/div>\n<div class=\"grid__item five-twelfths portable--five-twelfths lap--hide palm--hide top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item three-twelfths portable--two-twelfths lap--hide palm--hide top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item six-twelfths portable--seven-twelfths lap--one-whole palm--one-whole top-no-padding bottom-no-padding \">\n<h5 class=\"p1\"><span class=\"s1 small-caption\">DIE HERAUSFORDERUNG<\/span><\/h5>\n<h2 class=\"p1\"><span class=\"s1 weight_light\">Wie l&auml;sst sich das Leistungsspektrum eines so breit aufgestellten Unternehmens wie T&Uuml;V S&Uuml;D ebenso klar wie direkt vermitteln? Wie die ganzheitliche L&ouml;sungskompetenz, die globalen Aktivit&auml;ten, die breit gef&auml;cherten Dienstleistungen? Wie die Tatsache, dass T&Uuml;V S&Uuml;D weit mehr ist, als die Zertifizierung technischer Anlagen und Prozesse?<\/span><\/h2>\n<\/div>\n<div class=\"grid__item three-twelfths portable--two-twelfths lap--hide palm--hide top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item three-twelfths portable--two-twelfths lap--hide palm--hide top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item three-twelfths portable--four-twelfths lap--six-twelfths palm--one-whole top-no-padding bottom-no-padding \">\n<p>T&Uuml;V S&Uuml;D ist ein Pool an Geschichten. Wir sind auf Anfrage von Strichpunkt Design, Stuttgart, in diesen Pool eingetaucht und haben einiges gefunden. Wir sind wieder aufgetaucht und haben Stories aus Sao Paolo, aus London, aus Berlin mitgebracht.<\/p>\n<p>Denn erstmals pr&auml;sentierte sich der Imageteil des T&Uuml;V S&Uuml;D Gesch&auml;ftsberichts f&uuml;r das Berichtsjahr 2012 als gro&szlig;formatiges, journalistisches Magazin-Format, mit gro&szlig;z&uuml;gigen Fotostrecken, Reportagen, Experteninterviews.<\/p>\n<\/div>\n<div class=\"grid__item three-twelfths portable--four-twelfths lap--six-twelfths palm--one-whole top-no-padding bottom-no-padding \">\n<p class=\"p1\"><span class=\"s1\">Wie gemacht f&uuml;r uns: studiomonaco konnte Geschichten suchen, die die technischen, sozialen und &ouml;kologischen Megatrends der kommenden Jahre und Jahrzehnte aufgreifen. Und damit T&Uuml;V S&Uuml;D via Storytelling als globalen Partner positionieren.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">&#10230;<\/span><span class=\"s1\"> PDF <a href=\"http:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/2012-tuev-sued-urbane-zukunft.pdf\">Urbane Zukunf<\/a>t #komplett<\/span><\/p>\n<\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--hide palm--hide top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-large-padding bottom-no-padding center \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:6000px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:66.666666666667%\"><noscript><img class=\"aligncenter wp-image-8478 size-large lazyload ll\" src=\"http:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/TSGB-2012_shoot-006-1024x683.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8478 size-large lazyload ll\" alt=\"\" width=\"1024\" height=\"683\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/TSGB-2012_shoot-006-1024x683.jpg 1024w, https:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/TSGB-2012_shoot-006-300x200.jpg 300w, https:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/TSGB-2012_shoot-006-600x400.jpg 600w, https:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/TSGB-2012_shoot-006-768x512.jpg 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item null portable--six-twelfths lap--one-whole palm--one-whole top-large-padding bottom-large-padding center \">\n<p class=\"p1\" style=\"text-align: center;\"><span class=\"s1 middle-intro type_second\">Aus einem Geschichtenpool sind wir wieder aufgetaucht, mit Storys aus Sao Paolo, Berlin, London.<\/span><\/p>\n<\/div>\n<div class=\"grid__item half-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item five-twelfths portable--five-twelfths lap--one-whole palm--one-whole top-medium-padding bottom-no-padding \">\n<h5><span class=\"type_second\">Fein statt Fusel<\/span><\/h5>\n<h2 class=\"p1\"><span class=\"s3 weight_bold\">Der &auml;ltere Herr im Bild rechts<\/span><span class=\"s3 weight_lighter\"> hei&szlig;t Senhor Jo&atilde;o Luiz Coutinho da Faria. Er brennt. Er brennt f&uuml;r Cacha&ccedil;a, das brasilianische Nationalgetr&auml;nk, das sich &bdquo;Ka-Tschas-Sa&ldquo; ausspricht und beinahe wie ein Niesen klingt. Er brennt f&uuml;r seinen &bdquo;Magnifica&ldquo;, den Herrlichen, den Pr&auml;chtigen, der einen gro&szlig;en Namen tr&auml;gt aber eigentlich ein Winzling ist..<\/span><\/h2>\n<p>Seine Geschichte ist eine von vier Geschichten die studiomonaco f&uuml;r den T&Uuml;V S&Uuml;D Gesch&auml;ftsberichts 2012 recherchierte, textete und redaktionell betreute. Der Bogen zu T&Uuml;V S&Uuml;D? Das Unternehmen ist seit Mitte 2012 mit einem eigenen Lebensmittellabor im gr&ouml;&szlig;ten Land S&uuml;damerikas vertreten. Allein dar&uuml;ber kann man prima schreiben.<\/p>\n<p>Es geht aber noch besser. Mit einer ebenso charismatischen wie sympathischen Person, die etwas zu erz&auml;hlen hat. Eine Story, die authentisch ist und den Bogen spannt zwischen Markenthema, Mensch und Machbarkeit. Diese Person muss man suchen k&ouml;nnen und finden wollen. Haben wir gemacht: Cacha&ccedil;a, Coutinho, Content.<\/p>\n<p><span class=\"s2\">&#10230;<\/span><span class=\"s1\"> PDF <a href=\"http:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2013\/09\/Fein-statt-Fusel.pdf\">Fein statt Fusel<\/a><\/span><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item five-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:2313px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:149.41634241245%\"><noscript><img class=\"aligncenter wp-image-8464 size-large lazyload ll\" src=\"http:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/Brazil-Food-Safety-1-457x683.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8464 size-large lazyload ll\" alt=\"\" width=\"457\" height=\"683\" data-sizes=\"auto, (max-width: 457px) 100vw, 457px\" data-srcset=\"https:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/Brazil-Food-Safety-1-457x683.jpg 457w, https:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/Brazil-Food-Safety-1-300x448.jpg 300w, https:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/Brazil-Food-Safety-1-600x896.jpg 600w, https:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/Brazil-Food-Safety-1-201x300.jpg 201w, https:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/Brazil-Food-Safety-1-768x1148.jpg 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-large-padding bottom-large-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:3456px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:66.927083333333%\"><noscript><img class=\"aligncenter wp-image-8469 size-large lazyload ll\" src=\"http:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/Brazil-Food-Safety-1021x683.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8469 size-large lazyload ll\" alt=\"\" width=\"1021\" height=\"683\" data-sizes=\"auto, (max-width: 1021px) 100vw, 1021px\" data-srcset=\"https:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/Brazil-Food-Safety-1021x683.jpg 1021w, https:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/Brazil-Food-Safety-300x201.jpg 300w, https:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/Brazil-Food-Safety-600x402.jpg 600w, https:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/Brazil-Food-Safety-768x514.jpg 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-large-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:6000px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:66.666666666667%\"><noscript><img class=\"aligncenter wp-image-8477 size-large lazyload ll\" src=\"http:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/TSGB-2012_shoot-011-1024x683.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8477 size-large lazyload ll\" alt=\"\" width=\"1024\" height=\"683\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/TSGB-2012_shoot-011-1024x683.jpg 1024w, https:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/TSGB-2012_shoot-011-300x200.jpg 300w, https:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/TSGB-2012_shoot-011-600x400.jpg 600w, https:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/TSGB-2012_shoot-011-768x512.jpg 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item five-twelfths portable--five-twelfths lap--one-whole palm--one-whole top-medium-padding bottom-no-padding \">\n<h5><span class=\"type_second\">Smart Britannia<\/span><\/h5>\n<h2 class=\"p1\"><span class=\"s3 weight_bold\">&bdquo;Vernetz mich, wenn du kannst&ldquo;:<\/span><span class=\"s3 weight_lighter\"> Die Softwarefirma Living PlanIT arbeitet derzeit an einer Smart-City-Vision f&uuml;r London und entwickelt daf&uuml;r ein eigenes &bdquo;Betriebssystem&ldquo; &ndash; eine Software, &uuml;ber die Infrastrukturen miteinander kommunizieren sollen.<\/span><\/h2>\n<p>Die Programme, die auf dem System laufen &ndash; Living PlanIT nennt es &bdquo;Urban OS&ldquo; &ndash; sind H&auml;user, Stra&szlig;en, Ampeln, Hospit&auml;ler, Autos, Handys und Tablet-PCs, B&uuml;rorechner, Industrieanlagen, K&uuml;hlschr&auml;nke, Heizungen, alles. Alles, was eine Stadt ausmacht, wird zur Kommunikation.<\/p>\n<p><span class=\"s2\">&#10230;<\/span><span class=\"s1\"> PDF <a href=\"http:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2013\/09\/Smart-Britannia.pdf\">Smart Britannia<\/a><\/span><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item four-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1063px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:144.4967074318%\"><noscript><img class=\"aligncenter wp-image-8455 size-large lazyload ll\" src=\"http:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/Fein-statt-Fusel_Seite_1-473x683.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8455 size-large lazyload ll\" alt=\"\" width=\"473\" height=\"683\" data-sizes=\"auto, (max-width: 473px) 100vw, 473px\" data-srcset=\"https:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/Fein-statt-Fusel_Seite_1-473x683.jpg 473w, https:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/Fein-statt-Fusel_Seite_1-300x433.jpg 300w, https:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/Fein-statt-Fusel_Seite_1-600x867.jpg 600w, https:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/Fein-statt-Fusel_Seite_1-208x300.jpg 208w, https:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/Fein-statt-Fusel_Seite_1-768x1110.jpg 768w, https:\/\/www.studiomonaco.de\/wordpress3\/wp-content\/uploads\/2019\/01\/Fein-statt-Fusel_Seite_1.jpg 1063w\"><\/figure><\/div><\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Ein T\u00dcV-S\u00dcD-Gesch\u00e4ftsbericht \u00fcber Menschen und Metropolen<\/p>\n","protected":false},"author":1,"featured_media":8418,"comment_status":"open","ping_status":"closed","template":"","meta":[],"class_list":["post-5591","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-art-direction-text","portfolio_category-content-strategy","portfolio_category-editorial","portfolio_category-photo","portfolio_category-print-flex"],"_links":{"self":[{"href":"https:\/\/www.studiomonaco.de\/wordpress3\/wp-json\/wp\/v2\/portfolio\/5591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.studiomonaco.de\/wordpress3\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.studiomonaco.de\/wordpress3\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.studiomonaco.de\/wordpress3\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.studiomonaco.de\/wordpress3\/wp-json\/wp\/v2\/comments?post=5591"}],"version-history":[{"count":23,"href":"https:\/\/www.studiomonaco.de\/wordpress3\/wp-json\/wp\/v2\/portfolio\/5591\/revisions"}],"predecessor-version":[{"id":8540,"href":"https:\/\/www.studiomonaco.de\/wordpress3\/wp-json\/wp\/v2\/portfolio\/5591\/revisions\/8540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.studiomonaco.de\/wordpress3\/wp-json\/wp\/v2\/media\/8418"}],"wp:attachment":[{"href":"https:\/\/www.studiomonaco.de\/wordpress3\/wp-json\/wp\/v2\/media?parent=5591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}